Sports Management is a growing professional field that opens up possibilities for graduates to work in sports sales and marketing, in educational institutions as coaches or athletic directors, in professional sports front-office positions, or as sports agents representing athletes in diverse fields. A student who graduates with a BBA in Sports Management is well-prepared for all those possibilities.
In addition to rich classroom experiences, students have multiple co-curricular opportunities including traveling to tournaments, presenting at sports conferences, networking with professions, pursuing practicum experiences, and interning. The major has also been designed to allow students to pursue a minor. Coaching and marketing design are popular options.
All Sports Management majors must complete a 3-hour academic internship in their junior or senior year. The possibilities for internships are rich: from local community organizations to professional sports organizations, from independent performance/athletic centers to marketing for small businesses. The internship course is an integral part of the major, building expertise and developing networks for careers beyond college.
Students seeking to earn a BBA in Sports Management must satisfy the Gateway (pre-major) courses, and complete the Business Common Core and 18 hours of sports management concentration courses. To be accepted as a major, students must have a 2.50 cumulative GPA.
Once accepted into the BBA program, students must earn a C- or higher in business common core and concentration courses. A student who earns less than a C- in those courses will need to repeat the course in a subsequent semester.
The total program is 120 hours, distributed as follows:
Ethos courses |
40 hours |
Gateway courses (pre-major) |
9 hours |
Common Business Core |
27 hours |
Concentration Courses |
18 hours |
General Electives |
26 hours |
Total |
120 hours |
The required Gateway courses are:
Students choosing the Sports Management concentration must complete the following courses. Students normal begin the "SPMG" designated courses in the fall of their junior year.
Students who are interested in the B.B.A. with a Concentration in Sports Management can review a four-year course plan.